1930's Cereal Box Collectibles from the Breakfast of Champions

Collectors of vintage football memorabilia have often found quality material very close to home. Occasionally it appeared on the kitchen table, as a bread label or on the outside of kid-oriented breakfast foods. Cereal box panels, insert cards, and the boxes themselves have inspired a widespread collector following.

Wheaties was the first and most important of the cereal makers to feature sports collectibles. The colorful nature of these promotions and the sports themes they celebrated have ensured their long term popularity.